U.S. Cellular renames Comiskey Park

On January 31, 2003, Comiskey Park, home of the Chicago White Sox, became U.S. Cellular Field as the naming rights were signed over in a $68-million, 23-year contract was signed with the wireless service giant.

The contract forced significant structural renovations to the newly built Comiskey Park by opening day 2005 and the eventual loss of the building’s landmark status. Ground was broken for the new Comiskey Park in 1989 across the street from the original ball park. The ribbon was cut on April 18, 1991.

The White Sox earned the opportunity to host Major League Baseball’s 74th All-Star game in July 2003. Esteban Loaiza became the team’s first pitcher to start the game since  Early Wynn in 1959. Outfielders Carl Everett and Magglio Ordonez joined him in the White Sox contingent.

In November 2003, former White Sox shortstopOzzie Guillen became the leagues first native Venezuelan manager.

In 2005, The White Sox broke an 88-year-drought won the World Series in four games over the Houston Astros, playing games one and two at home.

The contract with U.S. Cellular ends in 2026, chances are today’s capitalist society will influence the White Sox organization will sell the naming rights to the next highest bidder.

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Chicago Reader on Comiskey, 1990

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